For those who don’t know, the SEMA Show is an annual trade show and exposition in Las Vegas for the paint, body and aftermarket automotive industry. Picture every wheel, tire, air filter, exhaust and all the parts in between in attendance and on display. Most manufacturers use highly customized demonstration vehicles in their booths to display their wares. The size, attendance and energy far surpassed my expectations. I’ve worked in or around the automotive industry for most of my professional life and hold cars and trucks as one of my top personal hobbies.
Without further ado, here are my top five impressions from SEMA 2017:
1. Trucks, trucks, and more trucks
Americans still love trucks. It should be no surprise that both Ford and Chevy are celebrating century anniversaries selling theirs. Plus, a pickup is still the best-selling vehicle in the U.S. Lifted, lowered, polished or dirty. Highly polished or fully wrapped in custom paint, graphics and extreme levels of personalization. Customized for the boulevard or modified for the mountain. Americans (present company included) love trucks.
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